About

 

If you had told me 20 years ago when I graduated high school that I was going to have the life that I have, I wouldn’t have believed you. Never in my wildest dreams could I have imagined marrying a woman as incredible as Lanna, that we’d have three amazing kids, and that I’d be doing creative work for a living. I’m blessed more than I deserve.

Photo by Carley Weber

If we’ve never met, hi, I’m Matt Hoffman. Kentucky boy, born and raised. Ohio transplant by marriage. Here’s some random stuff about me:

  • I’d rather be in a barn, a basement, or somewhere with stuff piled up, hunting for rusty treasures, than just about anywhere else. I love nostalgia, I love the stories that come with weathered wood and peeling paint.

  • I’ve played drums since I was 11 (that’s 27 years, as of right now). I love it. Music is the reason I started doing creative work.

  • Coffee helped me find my creative voice. It’s still my favorite thing to take pictures of.

  • I’m at the point in my life where I don’t care if people know I love pro wrestling. I’ve been a fan since I was two. HBK is the greatest of all time.

  • I think I might make the best Smashburger you’ll ever have (says my kids and my friends who have had one). Maybe I’ll open a cart…truck…restaurant someday.

  • I’m pretty good at NBA 2k

  • Some dream industries i'd love to make stuff for: drums & percussion, whiskey distilleries, cast iron companies like Lodge or Finex, more coffee companies, pro (or indie) wrestling, EDC (like Leatherman or CRKT).

  • I still dream about playing music full time

  • Frankie Brand Co. still has some life left…got any ideas on how to get it going again? Hit me up.

These types of pages are always weird to me. Want to know more about me? Let’s grab a coffee, or a coney, or a beer, or whatever. Anyway, thanks for hanging with me through all of this. I’m thankful you’re here and that I’m where I am doing work that I love for stellar clients.