Designing is a lot like playing the drums. When it’s done well, you don’t notice it as much as when it’s done poorly. It may seem counterintuitive, but I push myself to make things that stand out when they need to, but blend in and fit in when they don’t need to shine. You’ll find a lot of designers these days who are trying to be flashy and make their work bigger and better than everyone else’s. Thats fine. My approach? I aim to understand what’s needed and then surprise and delight through the subtleties. I’ve found that lends itself to being more timeless, more tasteful, and more effective in the long run.

There’s a reason why trends come and go but the classics live forever. Let’s make something timeless…